Research report on Marketing of non-traditional rural products

The Professional Research on marketing of non traditional rural products of Mongolia is a component to support the Sustainable Grasslands Management Project implemented by the United Nations Development Program and the Ministry of Food and Agriculture. The immediate effect is to support the activities of UNDP’s SGMP by providing the research findings on market opportunities for non traditional and innovative rural products.  We are now delighted to introduce this report summaryzing the results of our activities. In recent years the severe weather conditions have declined the number of livestock considerable sharply reducing the income of herders’ households. This makes clear, that the  alternative livelihood project is an important policy response.  This research has paid critical attention to the evaluation of market demand for rural products. In addition the ways how to introduce innovative and non traditional products were thoroughly examined to increase incomes of herders household and to protect them against vulnerability. So the research team has highlighted a number of recommendations based on the findings of the work.